Resources Library by ANA

Research for public relations and communication strategy

This paper describes and illustrates the role of perceptual measurement in the development and implementation of healthcare reform by the Ministry of Health of Turkey. A multi-stage program that collects information from stakeholders such as health...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Hamza Zeytinoglu, Selim Oktar

September 1, 1997

A new income tax return form in the Netherlands

he research that is the subject of this paper was conducted to gain insight into the extent to which the new tax return forms for income tax, developed by the Dutch Tax and Customs Administration, lead to an improvement of the way the forms are...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Conny Felius, Ine Klaassen, Jan Smelik, Leo van Doorn

September 1, 1995

To what extent Japanese mayors are marketing-oriented

Japanese municipalities still lack a full understanding of marketing: to them marketing means developing and promoting regional specialties or going into business with private sector capital and for-profit corporations. In these circumstances, the...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Kazuo Kobayashi

June 15, 1995

Customer service research for the inland revenue

Among government departments in the United Kingdom, the Inland Revenue has been among the first to engage in a large scale, multi-stage programme of customer service research in accordance with the Government's Citizen's Charter initiative. This...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Authors: Pauline Eaton, Susan Blackall

June 15, 1993

Customer research in a non-competitive environment

This paper examines the development of customer satisfaction research in the non-competitive environments inhabited by public sector organisations and the privatised utilities. It explains how the absence of the stick of competition and the carrot of...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Author: Tim Burns

Company: Ipsos MRBI

June 15, 1993

The role of research in evaluating and improving public services

Local government is going through a period of considerable change in a number of European countries, including France and Britain, as the nature of central-local relations changes. While Britain is centralising power and decision-making, France is...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Denise Vaubrun, Brian Gosschalk

Company: Ipsos MRBI

September 1, 1992

The relevance of the Canadian and US market experience public policy considerations

There is a direct relationship between the degree to which markets differ and the need for market research. Predicting how the EC member states will differ therefore provides insight into the future of market research. Observing what has happened...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Author: Tom Brogan

June 15, 1991

Pharmaceutical pricing

With the increasing demands on health care expenditure due to a rise in the proportion of people aged 65 or more. Governments are and will continue to explore ways of reducing costs. It is likely that their focus will be towards the drugs bill rather...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Authors: Diana Grose, Alan J. Bowditch

June 15, 1991

Privatization in the Netherlands

In The Netherlands too the current privatization wave is reducing government influence and regulations on public organizations. Forcing these organizations to compete in the market necessitates the development of a more externally oriented culture...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Ed Nijssen

September 1, 1990